Skip to content
ECTHUNDER
Menu

Early access · Amazon.co.jp

Buy, price and ship on profit.

EC THUNDER connects your Amazon sales, competitors, suppliers and books. It shows what to buy, what to charge and what to send in, catches problems while they're small, and does the slow work for you, so your time goes on what earns.

Now onboarding a small number of Amazon Japan sellers.

2 rivals out of stock

Suggested: ¥1,348 → ¥1,398 · floor ¥1,214

Price against sales rank

Expected profit on the same budget

+39%

What one unit earns¥1,348 → ¥364 · 27%
FeesCostFreightProfit

Thunder-fast

The slow parts, done in seconds

Secondsto plan a restock
Every product, open order and Amazon's own restock sheet, scored and ready to order.
1 clickfrom plan to PO
Draft the purchase order straight from the plan, split by how you'll pay.
0Seller Central visits
To build an FBA shipment, from choosing what to send to printing the box labels.
1confirmation
Only where Amazon charges you for freight, with the price on screen first.

Restock planning

Restock for profit, not just volume.

  • Why each product is bought, or left out
  • Seasons, Subscribe & Save and lead times included
  • Your rules: always buy, never buy, prioritise

Amazon's restock recommendation is built to keep you in stock, from your sales history. But Amazon can't see what you actually pay your suppliers, your payment terms or the cash you have. EC THUNDER plans with all of it, so the same budget goes first to the products that leave the most profit. Amazon's recommendation is costed the same way and kept beside it, so you can compare and adjust either one at any time.

How planning works
Expected profit on the same budget

Buy ¥100 of stock. Once it sells and Amazon's fees and freight to FBA are paid, this is what your ¥100 comes back as.

  1. Buy ¥100 of stock
  2. It sells on Amazon
  3. Paid out after fees and freight
  4. Your ¥100 comes back as ¥147.5
EC THUNDER plan
+¥47.5profit (¥100 → ¥147.5)
Amazon's restock recommendation
+¥34.2profit (¥100 → ¥134.2)
+39%39% more expected profit from the same budget

Measured on our own account, October 2026: same budget, both plans costed the same way.

These numbers are one example. Results vary with timing, budget, products, prices and each item's margin. Check yours with your own data during the trial.

Competitor analysis

See exactly where you stand against every rival.

  • Rivals found and compared for you
  • Accurate price, sales rank and offer count
  • Rival stock-outs and lost Buy Box flagged fast

Price against sales rank on one map. Rivals that are cheaper and selling better land in the red zone. Prices are compared per unit of your pack size, and every rival shows what you'd keep if you matched it.

Competitors and pricing
Price against sales rankIllustrative data
cheaper and selling better1k10k100k¥1,000¥1,200¥1,400price per your pack →you · ¥1,348
Match ¥1,180 → you keep ¥245 a unit (18.4%)

Repricing with guardrails

AI proposes. Rules protect. You decide.

  • A loss-making price can't go live
  • Gradual raises and sales covered too
  • Every proposal, approval and refusal recorded

The AI reads your competitors and suggests one price. Code checks it twice, when it's proposed and again right before it's written, against your floor price, step size, 24-hour limit and the Buy Box. A price that loses money can't reach Amazon.

See the safety checks
The AI's price, checked by the systemIllustrative data
Loss zoneAllowed stepFloor ¥1,214Now ¥1,348✕¥1,180✓¥1,398

✕ AI proposes ¥1,180

Below your floor, so it can't go live

✓ AI proposes ¥1,398

  • ✓ Above the floor
  • ✓ Within the step
  • ✓ Within the 24 h limit
  • ✓ Buy Box kept
Approve and send to Amazon

Your AI companion

Rules do the math. AI explains it.

Context, automatically
Open it on a product and it has that product's sales, stock, margins and competitors loaded.
One click or any question
Pick a suggested question for the page you're on, or ask anything in your own words.
The model you trust
Choose between Claude and GPT models for each question, from fast to most capable.
Advice, never actions
Figures come from your data and fixed formulas. The AI can't change Amazon, your prices or your books.

An assistant follows you through every page of the app. It already knows which product or screen you're on and reads the data it needs by itself, then gives you analysis and advice with its sources cited.

AI assistantProduct · Kaze Garam Masala 100g

✓ Loaded: this product's sales, stock and rivals

Should I match the cheapest rival?

Not yet. Matching ¥1,180 leaves ¥245 a unit (18.4%), but that rival is FBM with no reviews, and you've held the Buy Box 88% of the last 180 days. Two similar rivals are out of stock: try ¥1,398 for a week instead.

Read: Product snapshot · Market & competitors · Price what-if

Why did sales drop this week?How many days of stock are left?
Ask anything…Send

Plan → PO → prep → FBA

From restock plan to FBA shipment, without opening Seller Central.

  • FNSKU labels just like Amazon's
  • Part shipments: just change the number
  • One confirmation: the freight

Draft the purchase order from the plan. When the goods arrive, the prep sheet tells the bench what to build and prints FNSKU and recipe labels. Tick what to send and create the shipment: EC THUNDER runs Amazon's free steps and stops only where money is spent.

Prep and shipments
From plan to shipment
  1. Plan
  2. PO + email
  3. Goods in
  4. Prep sheet
  5. Labels print
  6. Tick & ship
  7. ¥ Freight
  8. Shipment ID
  9. ✓ Box labels print
Seller Central visits0

Books & analytics

Amazon payouts, straight into your books.

  • Payouts booked and matched to the bank
  • Invoices and bank statements: just upload
  • Wholesale and consulting in the same books

Each Amazon payout is split into sales, fees, advertising and refunds, booked automatically, and checked against the money that actually reached your bank. Consumption tax is kept apart from sales. When sales go up or down, you can see whether visitors, the share who buy, or price caused it.

Books and analytics
Amazon payouts, booked automaticallyIllustrative data

Amazon payout · Oct 1–14

  • Sales¥1,520,000
  • Amazon fees−¥228,000
  • Advertising−¥61,000
  • Refunds−¥18,400
Paid out¥1,212,600
Booked automatically Matches the bank deposit

Consumption tax kept apart from sales

One place

What EC THUNDER replaces

Why we built it

Built by a seller, for our own Amazon business first.

I've been selling online since 2016: on Amazon in the US, Canada and Japan, on eBay, and through several Shopify stores. Before and alongside that, I spent more than ten years in advertising technology, building systems that make fast decisions from large amounts of data.

EC THUNDER is the tool I wanted and couldn't find. It runs MJ World's own Amazon Japan business every day, so every feature on this page was built for a real problem and is used before it's offered to anyone else.

Hamza Ashraf · Founder, MJ World Japan LLC

Careful with your data

Read about security
  • Two-factor sign-in and six roles: each person sees only what they need
  • No buyer names, addresses or emails requested
  • Uploaded documents kept private
  • Nightly encrypted backups, every action logged

Questions

Can it change my prices without me?

No. Price proposals are checked against your floor price and written to Amazon only after a person approves them. A gradual price ramp is approved once as a whole, and each step is checked again before it's written.

Does it reprice automatically around the clock?

Not by design. Open-ended automatic repricing is where sellers lose money to price wars and bad data. EC THUNDER proposes prices from competitor data and your margins, and you approve them in one click.

Can I still follow Amazon's restock recommendations?

Yes. Amazon's recommendation is always available beside our plan, costed the same way, with a side-by-side view. You can adjust either one before drafting the order.

Which AI models does it use?

You can choose between Claude (Anthropic) and GPT (OpenAI) models for each question. The AI reads only the data needed to answer the question.

Which marketplaces are supported?

Amazon.co.jp today. Wholesale, consulting and other revenue can be added as their own channels.

See it on your own Amazon data.

Tell us about your Amazon Japan business and we'll set up an early-access account.

Request early access